For our PenFed Credit Union client, we created an engaging interactive display centered around the front half of a full-sized car—bringing their brand to life in a bold and tangible way. Positioned as the focal point of the activation, the vehicle invited visitors to explore features, learn about the credit union's offerings, and envision themselves behind the wheel. The display blended eye-catching design with real-world relevance, turning a static promotion into a memorable, hands-on experience.