Under Armour approached Hatch to design and build a one-of-a-kind, ADA-compliant gazebo for the entrance of their Chicago Brand House. The structure required a branded, illuminated infinity mirror on the floor and a striking ceiling feature—all while maintaining precise color consistency to align with brand standards. It also needed to be durable enough to handle frequent customer interaction while maintaining an elegant appearance.

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In addition to the gazebo, we fabricated a series of wall displays and a window installation highlighting the HOVR product line. One featured a tactile orb that replicated the unique feel of HOVR’s materials—without using the actual product components. Another window display incorporated neon lighting, custom signage, and a suspended shoe presentation for a visually impactful effect.

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The entire installation, including vinyl-wrapped walls with mounted merchandise, was completed overnight to avoid disrupting store operations. A custom chandelier, made from individually cut aluminum rods coated in brand-matched red latex, hung above the infinity mirror, adding a dramatic centerpiece.

The results were a high-impact product launch that drew attention and elevated brand visibility, with sturdy builds designed for heavy foot traffic. Hatch delivered seamless overnight installation and removal, showcasing our ability to meet brand expectations with precision, creativity, and efficiency.