In order to provide Under Armour with a "wow" display, traditional store-display materials wouldn't suffice. The structure needed lighting, a monochromatic theme and a simplistic design and installed overnight to avoid disrupting store hours. The solution was white Wilsonart solid surface combined with backlighting to achieve a smooth, seamless, and illuminated Chicago cityscape. Soccer balls, footballs and basketballs were built in-house and painted with gold accents expertly color-matched across materials to give the display a polished, cohesive  and elegant look.​​